Twinforks Fly Rods
When somebody comes to you and asks to strategize, brand, and create the next high-end fly fishing brand, you better dive in rod first after that big brown. After months of hip deep research and an immersion into pure design bliss, we were able to put forth a beautiful yet forward-thinking brand for Twinforks. Based on a strategy of social forward thinking to reach the next generation of fly fishermen that are now just coming up into their careers, we hit upon the sweet spot of sport: approachable yet high-end technical bliss seen below.
Working with Helio & Co. to set the tone through video, we hit upon a great branding palette based on the colors and feel of the Yellowstone River and winter mountains of Montana. Between a solid timeless yet edgy logo mark, a beautiful digital presence, along with the bones of a great in-store brand presence and packaging concepts, the results were sweeter than sweet.
Strategy Support: Locus
Video: Helio & Co.
Web Development: Neal McKinney